Shuaib Ahmed, a first-generation Indian American lawyer and President & Owner of ASA Law Group, has released a book titled "Personal Business: Using the ASA Way to Build an Inspired, Purposeful Team." The Hollywood Digest reviewed the book which introduces the ASA Way, a methodology that emphasizes a more humane and compassionate approach to leadership. Ahmed encourages employers to create an environment of care and concern for their employees, stressing the importance of acknowledging their humanity. He argues that it's essential to break free from traditional, rigid boundaries between employers and employees. The book is influenced by the unique experiences of the 2020 Covid outbreak and highlights the need for leaders to embrace individuality, foster emotional expression, and encourage personal growth within their organizations. The Hollywood Digest's reviewer praises Ahmed's unapologetically humanistic leadership approach, saying it sets "Personal Business" apart as a guide for modern leaders.
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